Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleRETRACTED ARTICLE: Brand love: fiction or reality?AuthorsChaudhary, Abdul HaseebPublicationJournal of Strategic Marketing, 2018, Vol 26, Issue 8, piISSN0965-254xPublication typearticleDOI10.1080/0965254X.2018.1430056