We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBrands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames.AuthorsGhosh, Tathagata; S., Sreejesh; Dwivedi, Yogesh K.PublicationPsychology & Marketing, 2022, Vol 39, Issue 12, p2328ISSN0742-6046Publication typearticleDOI10.1002/mar.21752