We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleRole of cognitive absorption in building user trust and experience.AuthorsBalakrishnan, Janarthanan; Dwivedi, Yogesh K.PublicationPsychology & Marketing, 2021, Vol 38, Issue 4, p643ISSN0742-6046Publication typearticleDOI10.1002/mar.21462